It’s digital life Jim, but not as you’d currently know it.

Again this post, started off as a Facebook rant, but as usual I’m trying to say too much, so back to official blog-space.

Did post briefly earlier on some frustrations I have with client feedback, specifically copy changes and spelling corrections, when what I’ve written (and checked) is actually correct.  I have given up now challenging such feedback as this, unsurprisingly, agitates the client and I’d hate to give the impression that rational frustrations influence the level of service delivered.

One of the things that’s really hard to explain about research into online behaviours is the importance of keeping questions open, because people can only answer within the limitations of their own knowledge and experience.

For example, older people often associate social networking with Facebook, when in fact we’re actively exploring social behaviours across the Web and such thinking goes beyond specific sites. We’ve arrived at this conclusion because we work in this space, because we have to and this is digital evolution. But you can’t evolve digital content and digital space if you just ask closed questions based on what exists already.

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